Launch of THE ESSE ASOKE; ‘Live Highest, Live Finest’

Singha Estate Delivers on First Project with Over 1.55 Billion Baht Transferred

Bangkok – (26 February 2019) Singha Estate Public Company Limited reiterates its position as a Premier Lifestyle Developer with the launch of The ESSE Asoke under the concept of ‘Live Highest, Live Finest’. This is the first luxury condominium project completed and delivered to residents with meticulous care and revealed that more than 1.55 billion baht have been transferred to date. In addition, preparations for the Grand Opening is underway with the target of closing sales for the last lot of units on March 9th and 10th. Special promotions including furniture and many other special privileges will be launched at the event. All units are expected to be sold out by midyear.

Mr. Nattavuth Mathayomchan, Chief Residential Development Officer of Singha Estate Public Company Limited, said The ESSE Asoke is considered the first luxury condominium project of Singha Estate to have completed construction and is ready for transfer. This project highlights the image of Singha Estate as the Premium Lifestyle Developer with the determination to deliver a premium lifestyle. It also highlights the company’s commitment to deliver the best-in-class products and services to its customers.

“The ESSE Asoke was designed as a condominium for urban living under the concept of ‘Live Highest, Live Finest’. Its Modern Contemporary design is the perfect blend of simplicity and luxury. The 55-story building makes The ESSE Asoke the tallest residential building in the Asoke area. It has 419 units worth over 4.5 billion baht. Units come in 3 layouts including 1-bedroom, 2-bedroom, and penthouse units. The project emphasizes privacy with a single-corridor layout with no opposite facing units leaving room for a maximum of only 12 units per floor. “The ESSE Asoke” has more than 1 rai of green area with “The ESSE Court” already spanning over 1,000 sqm allowing residents to enjoy their privacy amidst a refreshing and relaxing atmosphere. “The ESSE Asoke” offers a large variety of facilities including the 33rd-floor sky swimming pool, offering a beautiful view of Bangkok, a fitness center with premium equipment, a golf simulator for golf-lovers, a relaxing garden on the 10th floor, and a sky lounge on the 43rd floor which offers relaxing corners, meeting rooms, and a library.”

Mr. Nattavuth said the project has been well-received with over 90% of all units having been sold during the pre-sales period since the launch at the end of 2017. Since the end of 2018, 38% of all units sold had been transferred to customers worth over 1.55 billion baht. All units are expected to be transferred by the end of Q2. As for the remaining 10% unsold units, a special promotion will be offered at the Grand Opening on March 9th and 10th, 2019, including a furniture package worth over 500,000 baht and a voucher of over 100,000 baht.

Singha Estate is determined to establish itself as the Premier Lifestyle Developer and the Leading Premium Brand. “THE ESSE” brand not only reflects upon a luxurious lifestyle but is also committed to deliver special experiences to its residents under Singha Estate Family. The S Life application was created to serve as the medium between residents, staff, and facilities. The S Life application acts as a knowledge hub of interesting activities, news, promotions, and special privileges exclusively for Singha Estate family.

Furthermore, Singha Estate set up S KLAS Management Company Limited to serve as the property management with comprehensive services including juristic person management, repair and maintenance, facilities reservation service, and concierge service. A professional team with international experience are prepared to serve residents with best-in-class service quality. S KLAS Management will manage all Singha Estate residential projects to ensure that the service quality meet the highest standard and also add value to the asset in the long term.

“Singha Estate is ready to deliver the Best-in-Class experience with attention to details for all residents to reiterate its image as the Premier Lifestyle Developer committed to deliver finest quality for Singha Estate family,” said Mr. Nattavuth. 

About Singha Estate Public Limited Company
Singha Estate is a premier property development and investment holding company committed to business operation with social responsibility and adherence to the philosophy of sustainable growth. The Company strives to balance economic growth with social and environmental stability, build growth through well balanced, diversified portfolio from retail space rent business, office building rent, hotel business and residential business, and invest in high potential businesses both at home and overseas. It aims to drive its corporate position to become a premier global investment holding company with robust financial status and value proposition to all its stakeholders on a sustainable basis.