Singha Estate joins hands with Max Future and Sun Plaza to launch the “Let’s Go Green, Save the Earth” Campaign with the ambition of eliminating plastic waste in communities by 2022
Bangkok (8 November 2019) – Singha Estate and Max Future Co., Ltd. as the manager of Sun Tower and Sung Plaza Market, joins hands with Chatuchak District Office to invite tenants of Sun Towers, more than 20 nearby companies in the Vibhavadi area, more than 10,000 merchants and customers of Sun Plaza Market to eliminate waste and to promote the “waste-free Vibhavadi” program under the “Let’s Go Green, Save the Earth” campaign by announcing the use of containers to replace plastic packaging and to reduce use of plastic bags within the food center and Sun Plaza Market starting this month.
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Mr. Naris Cheyklin Chief Executive Officer, Singha Estate Public Co., Ltd. said that “plastic waste has become an urgent problem that requires everyone’s efforts to resolve, especially the problem with single-use plastic waste. These wastes have a tremendous impact on the environment and health of communities. Proper management of such waste are also difficult to implement due to the massive amounts of such waste. This has led to severe global warming and microplastics contamination which affects the livelihood of mankind. Singha Estate is aware of the problem and would like to be part of the solution. As such, we would like to invite all stakeholders to join in this activity while also adjusting the company’s processes to promote reducing and even eliminating the use of plastics. We’re also promoting upcycling technology which creates value for plastic waste as we aim to become a plastic waste-free organization by the year 2022.
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The Let’s Go Green, Save The Earth campaign in the Sun Plaza area is taking place in Soi Choei Phuang, Vibhavadi Rangsit road under the collaboration of tenants of Sun Towers and more than 20 nearby companies, vendors in the market and Chatuchak District Office. In Phase 1, the company aims to establish Sun Plaza Market and nearby communities a model for reducing plastic use. The target group is more than 10,000 people who will be invited to participate in reducing plastic waste in Sun Plaza by 20% per year, and for vendors to stop using single-use plastic bags, and instead, promote the use of alternatives such as cloth bags, reusable cups, food containers, or containers made of degradable natural materials. The campaign has been organized since November 1st with more than 80% of more than 100 vendors in participation. Sponsorship is being provided by Singha to switch from plastic water bottles to all glass bottles. Customers who bring cloth bags or their own containers will receive special privileges such as special discounts or free products. Customers who take photos of themselves holding cloth bags, using their own cups or food containers and share on social media including #SgoesGreen can join in the “Shop and Show” activity to receive points for lucky draws for up to 100,000-baht worth of prizes including round-trip tickets to local destinations, vouchers of up to 1,000 baht, as well as many other premium prizes. As for Phase 2, the company is preparing to set up a Sun Plaza market website as a medium for vendors who would like to reduce plastic use to join in the campaign to create a plastic-waste free community. The community is expected to become plastic-waste free by 2022.
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The campaign has received the cooperation of Sun Towers and nearby buildings to join in the ambition. Every participating company is organizing activities to campaign against plastic waste among their own staff. Symphony Communication Public Co., Ltd., for example, is organizing an activity to turn carbon into oxygen for communities. Fuji Xerox (Thailand) Co., Ltd. is organizing a CSR activity for its own staff to turn waste or recyclable materials into cloth bags. Bangkok Airways Public Co., Ltd. is campaigning to promote reducing the use of plastic bags within the organization, while also offering cloth bags to borrow at its entrances and exits.
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Singha Estate is planning to expand upon the Let’s Go Green, Save The Earth campaign to all of its businesses in the long-run. The short-term plan is to implement the same campaign at Singha Complex at Asoke-Petchaburi intersection as well.
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