Bangkok – Singha Estate Public Company Limited, a leading property investment company, won the Best Brand Performance on Social Media in the Property Developer category from Thailand Zocial Awards 2020.
Mr. Chanapat Techatantiwong, Senior Vice President – Corporate Marketing and Branding of Singha Estate PCL, said “on behalf of the company’s management and staff, we are very honored to receive the Best Brand Performance on Social Media award in the Property Developer category from Thailand Zocial Awards 2020. This recognition is important to us as it is a grand and leading award among the social media industry, and it is the first time for Singha Estate to obtain this prestigious award. This will be a reward and pride for the team and encourage them to further develop even better works for customers in the future.”
Singha Estate has continuously communicated its brand and marketing campaigns through all of its social media platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn, together with the creating of more than 350 branded contents in all platforms to reach target groups in year 2019. One of the highlights is its “Enriching Life” brand campaign to create value for life. This campaign communicated via Singha Estate’s social media channels, telling the story about enriching moment of customers living in its neatly built projects. The company organized activities and invited its fans to answer the question about “what is the value of life?”. This will help it gather the meanings of various life values and use this information to write Enriching Life Song, scheduled to debut this year. At Singha Estate, we believe social media is a powerful communications tool. If we can use it properly and efficiently, social media will be the tool to make our brand communications successful.