Singha Estate Unveils 3 Key Principles for Residential Development, Led by Multi-generational Insights Under the ‘Craft to Last’ Concept

Singha Estate Public Company Limited (SET: S), an international real estate developer and investment company with a portfolio spanning across 4 businesses: residential, hospitality, commercial, and industrial estate—has unveiled its three guiding principles for residential project development under the ‘Craft to Last’ concept. This meticulous and thoughtful design focuses on fostering multi-generational living, catering to the diverse needs of all age groups within extended families—children, teenagers, working adults, and the elderly—while bridging generational gaps and strengthening family bonds.

“According to a study by the Institute for Population and Social Research at Mahidol University, 70.8% of respondents aged 15 - 65 years expressed a living preference for a home that brings together multiple generations. Recognizing this growing trend, Singha Estate infuses the ‘Craft to Last’ concept refers to meticulous and thoughtful design into its residential development, embodying every unit with the essence of multi-generational family living as a cornerstone of future development.

We believe that a good home is one that grows with the family, providing sustainable living across generations while serving as a space that fosters deeper understanding among family members of all ages, ensuring long-term happiness and well-being for everyone under one roof,” said Nattavuth Mathayomchan, Chief Residential Development Officer of Singha Estate Public Company Limited (‘S’).

Singha Estate’s ‘Craft to Last’ concept is being brought to life in various projects, making them ideal for multi-generational family living, including S’RIN Ratchaphruek–Sai 1, S’RIN Prannok–Kanchana, SHAWN Wongwaen–Chatuchot, and SHAWN Panya Indra. The approach is anchored by three core principles, each exquisitely implemented with attention to detail in every aspect of project development:

1) Universal Design for All Generations

A universally designed home pays attention to detail in terms of space design, in favor of safe coexistence and unrestricted access of occupants across all age. While providing shared spaces to spend time together, it also provides personal spaces for privacy of individual family members.

Safety remains a topmost consideration from the initial design phase. Singha Estate incorporates wide, stepless, and obstruction-free corridors to make navigation easy and minimize risk of accidents for individuals with mobility limitations. Sturdy grab bars are ergonomically installed within bathrooms, not only to support elderly users, but also to maximize safety for all family members, including children and adults who may need a firm hold or solid support if they slip or experience an unexpected incident.

Every design detail considers physical changes that naturally occur with aging, enabling residents to continue living comfortably in their homes without the concern about needing to relocate as they grow older.

2) Good Environment, Green Spaces

Physical and mental health form the foundation of quality living. A well-designed home should therefore be nestled within lush natural surroundings, providing abundant green spaces for residents to enjoy fresh air, take leisurely walks, or relax together in garden settings. Good residential developments should feature a complete range of amenities, including swimming pools for low-impact exercise, clubhouses with spaces for family moments, and recreational areas surrounded by nature, allowing residents of all ages to live life to the fullest, and with high quality of life.  

3) Prime Location Near Facilities

Being strategically located is another critical factor, which is considered the heart of the development and should never be overlooked. Especially when it is situated near complete facilities, such as shopping malls, schools, and leading hospitals. Additionally, the convenience of transportation is well-addressed, with proximity to the subway and expressway entrances and exits, meeting the needs of all family members.

Homes designed for multi-generational family living transcend mere residential spaces—they must be purposefully designed. Singha Estate’s development approach extends beyond considerations of style or square footage; it focuses on creating living spaces filled with cozy feelings of multiple generations, every day.