with the concept of “A Harmony of Contrast”
integrating traditional Thai architectural elements with contemporary design
Bangkok, 7 November 2017 – In partnership with a prestigious international firm, Singha Estate unveils THE ESSE SUKHUMVIT 36, a new luxury condominium located next to Thonglor BTS station, with the project concept of “A Harmony of Contrast,” integrating traditional Thai architecture elements with modern residential design trends. Singha Estate is confident in closing 50% of sales within this year for THE ESSE SUKHUMVIT 36 project, with the total sales budget at more than 3,000 million baht.
Mr. Nattavuth Mathayomchan, Chief Residential Development Officer, Singha Estate Plc., states, “Singha Estate has launched two luxury condominiums earlier – THE ESSE Asoke and THE ESSE at SINGHA COMPLEX, both which have received stunning market response as high as 85%. We are now introducing our third residential project, THE ESSE SUKHUMVIT 36. Soaring 43 floors above the city level and consisting of 338 units, THE ESSE SUKHUMVIT 36 is set on a super-prime location, with direct access to Thonglor BTS sky train station, having the total project value worth 6,500 million baht. The location itself is a very prime, popular, and vibrant spot with numerous modern lifestyle for expatriates to enjoy; thus, this property drives a high potential for the development of residential projects, for both living and investment purposes.”
“This project is a joint-venture partnership between Singha Estate and Hongkong Land, one of Asia’s leading property investment, management and development groups. In designing this residential project, we’ve worked with some of the best design firms, for such, SOM, one of the world’s most storied and respected international architectural firms, providing exceptional consulting services for this project and working in collaboration with Thai architect firm to develop this iconic tower,” Mr. Nattavuth, said.
According to Mr. Nattavuth, THE ESSE SUKHUMVIT 36 incorporates the concept of “A Harmony of Contrast” by merging Thai cultural identities with contemporary living trends. “Design ideas of tropical housing or raised floors under a tower were adapted to use within this residential project to ensure natural ventilation within the compound. The combination of these two architectural elements creates a sustainable design of the residential tower.”
“The landscape architecture drew inspiration from the surroundings of a Thai rural village, with rice fields and hills, creating a serene atmosphere for the project. Interior designs of the tower merges traditional Thai architectural elements with contemporary designs to match the needs for both foreign and local buyers. We believe these factors are what makes our project very unique and differentiates us from other residential projects in Bangkok,” he asserts.
Mr. Nattavuth further explains, “The building is comprised of 338 units, with one-bedroom units ranging from 38.50 - 43.25 square meters, two-bedroom units from 73.50 - 77.00 square meters, three-bedroom units from 116.75 - 124.25 square meters, and penthouse units at 252.00 square meters. Each unit has fully functioned, well designed unit plans, equipped with some of the finest materials and imported marble stones. Home automation systems within the residential unit provides ultimate convenience for the residents. A variety of facilities provided at THE ESSE SUKHUMVIT 36 have been designed to match the needs of the residents, for such, the swimming pool, fitness, horizon onsen, sky lounge, sky theatre, golf simulator, and many more.”
“I would like to take this opportunity to congratulate our partner for this project, Singha Estate. We hope that this is the start of a very long and prosperous relationship, as we seek more opportunities in this exciting, fast-growing market, and continue to set benchmarks for luxury lifestyle. Hongkong Land has full confidence in the prospects of the Thai residential property market. We hope to foster an even closer partnership with Singha Estate, and to pursue other joint-venture development opportunities in Thailand,” says Mr. Terence.
Ms. Aliwassa Pathnadabutr, Managing Director, CBRE (Thailand), states, “Today, Thonglor is considered as the most desirable location amongst Thais and foreigners, especially with Japanese expatriates, since it is a central hub that combines the modern lifestyle and exclusive facility services that best serves the need for foreigners when compared to other areas in Bangkok. It is also an area with outstanding market for property rental and investment purposes.”
“The price range at 250,000 - 300,000 baht per square meter may seem high, but it is very well received by many property buyers and investors due to its prime location and price package per unit. In CBRE’s view, there are not so many condominiums at the price range of 10-20 million baht per unit remaining around prime locations like these.”
“Moreover, the investment factors of property rental also depends on whether the product meets the target groups’ lifestyle needs. Recently, foreigners have turned to invest more in residential properties in Thailand due to the lower pricing of properties when compared to international markets, and the high-standards of architectural design and materials and specifications provided within the residential units. Foreigners tend to invest in properties that they are familiar with, particularly those next to BTS sky train stations due to maximum convenience and safe long-term investments. That being the case, Sukhumvit is still the primary choice,” Ms. Aliwassa concludes.
THE ESSE SUKHUMVIT 36 starts from 12 million baht per unit. Construction is scheduled to commence in January 2018 and expected to be completed by October 2020. The Show Residences at the Sales Gallery next to Thonglor BTS station is open for viewing from 13 November 2017 onwards. Pre-sales event will be held on 18-19 November 2017, with special privileges of 200,000 – 800,000 baht discount. For more information, please visit www.singhaestate.co.th or call 1221.